Publisher Policy

When you monetize your brick-and-mortar business with Tap Venue display device you are required to adhere to the following policies. By brick-and-mortar business we mean your physical venue location where a Tap Venue display device is located. Failure to comply with these policies may result in Tap Venue blocking ads from appearing at your brick-and-mortar business, or suspending or terminating your account.

These restrictions apply in addition to any other policies governing your use of Tap Venue publisher products.

Tap Venue helps to enable a free and open advertising ecosystem by helping publishers monetize their brick-and-mortar business and advertisers reach prospective customers with useful, relevant products and services. Maintaining trust in the ads ecosystem requires setting limits on what we will monetize.

Illegal brick-and-mortar business

We do not allow brick-and-mortar business that:

  • is federally illegal, promotes federally illegal activity, or infringes on the legal rights of others.

Intellectual property abuse

We do not allow brick-and-mortar business that:

  • infringes copyright. It is our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). You can file a counter-notification via this form.
  • sells or promotes the sale of counterfeit products. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

Dangerous or derogatory brick-and-mortar business

We do not allow brick-and-mortar business that:

  • incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization.Examples: Promoting hate groups or hate group paraphernalia, encouraging others to believe that a person or group is inhuman, inferior, or worthy of being hated
  • harasses, intimidates, or bullies an individual or group of individuals.Examples: Singling out someone for abuse or harassment, suggesting a tragic event did not happen or that victims or their families are actors or complicit in a cover-up of the event
  • threatens or advocates for physical or mental harm to oneself or others.Examples: Content advocating suicide, anorexia, or other self-harm; promoting or advocating for harmful health or medical claims or practices; threatening someone with real-life harm or calling for the attack of another person; promoting, glorifying, or condoning violence against others; brick-and-mortar business made by or in support of terrorist groups or transnational drug trafficking organizations, or brick-and-mortar business that promotes terrorist acts, including recruitment, or that celebrates attacks by transnational drug trafficking or terrorist organizations
  • relates to a current, major health crisis and contradicts authoritative, scientific consensus.
  • exploits others through extortion.Examples: Predatory removals, revenge porn, blackmail

Misrepresentative brick-and-mortar business

We do not allow brick-and-mortar business that:

  • misrepresents, misstates, or conceals information about you, your brick-and-mortar business or the primary purpose of your web destination.
  • entices users to engage with brick-and-mortar business under false or unclear pretenses.
  • engages in “phishing” for users’ information.
  • promotes brick-and-mortar business, products, or services using false, dishonest, or deceptive claims.Example: “Get Rich Quick” schemes
  • makes claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.Examples: information about public voting procedures, political candidate eligibility based on age or birthplace, election results, or census participation that contradicts official government records
  • falsely implies having an affiliation with, or endorsement by, another individual, organization, product, or service.Examples: Impersonating Tap Venue products, misusing company logos
  • deceives users through manipulated media related to politics, social issues, or matters of public concern.
  • is about politics, social issues, or matters of public concern directed at users in a country other than your own, if you misrepresent or conceal your country of origin or other material details about yourself.

Coordinated Deceptive Practices

We do not allow:

  • Coordinating with other businesses or individuals and concealing or misrepresenting your identity or other material details about yourself, where your brick-and-mortar business relates to politics, social issues or matters of public concern.
  • Directing brick-and-mortar business about politics, social issues, or matters of public concern to users in a country other than your own, if you misrepresent or conceal your country of origin or other material details about yourself.

Privacy related policies

Privacy disclosures

Publishers must:

  • have and abide by a privacy policy that clearly discloses any data collection, sharing and usage that takes place on the property as a consequence of your use of Tap Venue products. The privacy policy must disclose to users that third parties may be placing and reading cookies on your users’ browsers, or using web beacons to collect information as a result of ad serving on your website. To comply with this disclosure obligation with respect to Tap Venue’s use of data, you have the option to display a prominent link to How Tap Venue uses data when you use our partners’ sites or apps.

Standard Contractual Clauses (SCCs)

Tap Venue relies on the European Commission’s Standard Contractual Clauses (SCCs) for transfers of online advertising and measurement personal data out of the European Economic Area, the UK, or Switzerland. For Processor Services, the Tap Venue Ads Data Processing Terms include the SCCs for transfers of personal data to processors established in third countries. For Controller Services, the Tap Venue Ads Controller-Controller Data Protection Terms include the SCCs for transfers of personal data to controllers established in third countries. Where there is a relevant transfer of personal data, the SCCs incorporated into partner’s contract with Tap Venue apply.

If partner processes personal data that originated in the European Economic Area, UK, or Switzerland and that is made available by Tap Venue in connection with partner’s use of Tap Venue Ad Manager, then:

  • partner must only use that personal data in a manner consistent with the consent provided by the data subject to whom it relates;
  • partner must provide a level of protection for that personal data that is at least equivalent to that required under the SCCs; and
  • if partner determines that it cannot comply with the above requirements, partner must notify Tap Venue in writing, and either cease processing the personal data or take reasonable and appropriate steps to remedy such non-compliance.

Children’s Online Privacy Protection Act (COPPA)

You may not implement any Tap Venue advertising service on a site or section of a site that is covered by the Children’s Online Privacy Protection Act (COPPA).

Unsupported languages

We only allow certain languages to be used in ads:

  • we currently only support English and Spanish ads.

Minimum brick-and-mortar business requirements

We do not allow monetization where there is no brick-and-mortar business.

  • No brick-and-mortar business includes placeholder brick-and-mortar business for businesses under construction.

Privacy | Terms Of Service | Opt Out Of Tracking